Market share of online dating company
Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.
Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.
The protocols and practices of dating, and the terms used to describe it, vary considerably from country to country and over time.
While the term has several meanings, the most frequent usage refers to two or more people exploring whether they are romantically or sexually compatible by participating in dates with the other.
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Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.
So it's time to look for companies that are going to make money no matter what...
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